The Barns, Somerset

Nestled in the verdant countryside of Somerset, “The Barns” stands as an enclave of exclusivity. This case study explores the journey of creating a distinct brand identity and a marketing suite that mirrors the bespoke elegance of this residential development.

At the core of The Barns marketing strategy was the creation of a strong logo identity, one that would not only resonate with the discerning tastes of potential homeowners but also encapsulate the essence of its highly sought-after setting. The logo set a precedent for the brand, influencing every aspect of the marketing collateral that followed.

The sales brochures and digital brochure became the centre of the story, offering a glimpse into the lifestyle that The Barns promised, crafted to highlight the unique features of the development, of a home that was as functional as it was aesthetically pleasing.

Our CGI imagery was meticulously designed to reflect the architectural precision that went into the creation of the scheme. Every image was a testament to the development’s immaculate attention to detail—both interior and exterior. These large, beautifully crafted homes were presented in their truest form, allowing potential buyers to appreciate the high calibre of the development’s offerings.

Taking the visual experience a step further, animated CGI films brought the essence of The Barns to life. Each frame of the animation painted a picture of the development in motion, from the dappled light through the leaves of an old oak tree to the flickering warmth of a fireplace in a spacious living room. These films were not merely marketing tools; they were invitations to a new chapter of life, enticing buyers with the promise of an idyllic home.

The Barns case study is a testament to the power of cohesive, well-thought-out branding and marketing. It shows how a strong visual and narrative identity can capture the imagination of the market and convey the intrinsic value of a high-quality residential scheme.