Seventy One Cornwall St, Birmingham

Embarking on the commercial facet of ‘Seventy One Cornwall St’, the commercial aspect of ‘The Lightwell,’ a mixed-use gem in the bustling Colmore District of Birmingham, presented a unique opportunity to highlight the seamless integration of luxury residential elements into a vibrant commercial hub. The ground floor of Seventy One was a canvas on which the narrative of high-end commerce blended with the essence of refined living.

Our strategy for Seventy One was to extend the residential allure into a commercial proposition that beckoned premium tenants. The challenge was to create a marketing strategy that resonated with both luxury establishments and their discerning clientele, a narrative that would echo throughout the Colmore District’s renowned streets.

The commercial aspect of Seventy One demanded a distinctive approach. By leveraging the residential project’s established branding, we crafted a complementary commercial identity that felt both familiar and excitingly new. This identity was then translated into a suite of marketing materials that carried the residential prestige into commercial spaces, promising an atmosphere of exclusivity and quality.

The CGI imagery for Seventy One was designed to showcase not just the architectural details but also the potential of a thriving commercial scene. These visuals captured the essence of the development: sleek, modern, and teeming with life. The images allowed potential tenants to envision their businesses within the dynamic environment of Seventy One.

Among the successes of this commercial venture was attracting the David Lloyd Blaze gym, a brand synonymous with modernity and vigour. The appeal of Seventy One also extended to fine dining establishments, which found a home amidst the elegance of the scheme. The marketing materials emphasised the quality of the development and the lifestyle it offered, making it an irresistible location for businesses aiming to stand out in Birmingham’s competitive landscape.