Quadrangle, Cheltenham

Urban renewal meets commercial vibrancy

Our journey with Quadrangle in the heart of Cheltenham, began with a bespoke brand strategy that echoed the unique character of the development and resonated with the aspirations of a diverse clientele. The strategy was a roadmap, guiding the creation of sophisticated marketing materials that distinctly yet cohesively represented the retail and office facets of the project.

Sales brochures were designed not just to inform but to entice, giving prospects a tangible sense of place and potential. These brochures, coupled with extensive site hoarding graphics, transformed the construction site into a canvas, capturing the imagination of passersby and painting a vision of the future.

Quadrangle’s narrative unfolded further through our state-of-the-art CGI imagery. Prospective tenants were invited on a visual journey through the development’s proposed retail spaces, a cutting-edge gym, contemporary office settings, and the pièce de résistance—a rooftop restaurant and bar offering panoramic views. These visuals were not mere representations; they were invitations to experience and engage with the space.

The impact on our client was multifaceted. The Quadrangle’s marketability surged, capturing the attention of discerning tenants. The meticulously crafted sales materials streamlined the leasing process, while the commanding site graphics ignited the local community’s interest. For the tenants, the promise of Quadrangle was clear: a vibrant, modern space that catered to their business needs while providing an elevated experience for their customers. The premium amenities, including a bustling south-facing plaza and rooftop dining, offered a lifestyle synergy that urban professionals seek.

Quadrangle stands not just as a structure but as a landmark of Oakfield’s innovative approach, where every project is a dialogue between space and possibility.