Designing Rooms That Sell

October 12, 2018

Whether we are building a room set to showcase a family home or a bespoke mansion, a barn conversion or luxury high-end penthouse apartment, the interior design process and methodology is always the same…

Author | Paul Skuse

Whether we are building a room set to showcase a family home or a bespoke mansion, a barn conversion or luxury high-end penthouse apartment, the interior design process and methodology to make the very best of the space we are marketing is always the same.

Stage One – The Target
Before we begin any room set creation we start by asking and then understanding exactly who our key target audience are, what styles and lifestyle aspirations they would want in their home and why they should find the set we design appealing.

Stage Two – The Space
Only once we have this information can we start asking the key questions about the creation of the room set. These will include:

• How will the layout of the set and the features within the interior space best suit our target audience?

• Will the target market prefer a modern or contemporary look?

• What are the key selling features of the space we are looking to present?

• How do we best enhance and maximise the definition and impact of these key features?

Based on the position of our viewpoint, how will the light move through the set as the sun moves through its axis? At what time of day will the room maximise this light?

Stage Three – The Build
So, we now understand our audience and we know how best to showcase the space and its features. We are ready to begin the interior design stage and build the set.

We always start with the flooring, as this is the largest singular item within our room, then build upwards to the main feature of our set. This is typically the fenestration that may contain a view or a feature wall, a fireplace or a viewpoint or angle that optimises the space.

From here we focus on the main living areas within our set and decide upon the furniture arrangement that optimises both the lifestyle and space within these areas. Much time is given to exploring and deciding upon every single item of furniture and object within each set to accurately match the lifestyle aspirations of our target audiences.

Finally textures and materials are created by hand to bring a depth and realism to the set that the computer modelling alone could never create and additional lighting detailing is added to maximise the image.

Our CGI artists have essentially become interior designers as more design decisions and authority has been passed across from our clients. With this in mind and to bring even more added value to our work, our team complete the British College of Interior Design’s Professional Interior Design Course.

By following this tried and tested process we are able to create realistic and appealing spaces that capture the attention of our target audience, drive the marketing phase and fully support our clients in their efforts to maximise off-plan sales.

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