Sophisticated Website Redesign and Content Marketing

From relatively unknown to renowned excellence: transforming brand perception.

Campbell Buchanan George faced a challenge all too familiar – being virtually unknown to their prospects. They sought to change this narrative, to go from relative obscurity to being recognised as the builders of truly exceptional homes, the very best in their region.

The transformation began with the creation of a sophisticated new website, designed to captivate and inspire prospects, buyers and landowners alike. The new website, complemented by architecturally astute photography, allowed us to showcase the rare craftsmanship of their current and previous developments alike. Two stunning show home films were also commissioned, transporting viewers into the world of luxury and comfort these homes offered.

Crucially, a meticulously crafted messaging strategy was deployed, painting a vivid picture of the company’s commitment to quality. Every word and image curated to convey the essence of their homes.

To sustain and amplify this newfound reputation, an ongoing content marketing strategy has been initiated, showcasing the current developments and pre-marketing upcoming projects, consistently engaging and informing their audience with lifestyle led articles across email and all social platforms, resulting in both harvesting and nurturing leads. These articles then form the basis for a quarterly published high-end magazine, adding an extra reach to every piece of content, perfect for their target audiences.

The results were undeniable – a brand once obscure has become synonymous with excellence, leaving prospects with the lasting impression, “Campbell Buchanan George build truly beautiful homes, the best available in the area.”

Visit campbellbuchanan.com

“Paul and his team took the time to truly understand our company and brand perception before actively leading us through every stage of our evolution to build the reputation congruent with the quality of our schemes.”

Huw Llewellyn,
Manging Director, Campbell Buchanan George