The case study of Campbell Buchanan George, as detailed by Oakfield, is a prime example of a results-driven content marketing strategy. Each step in the process was meticulously planned and executed, focusing on transforming the brand’s market perception and driving engagement: Website Creation and Development: The strategy commenced with the creation of a sophisticated website, …
The case study of Campbell Buchanan George, as detailed by Oakfield, is a prime example of a results-driven content marketing strategy. Each step in the process was meticulously planned and executed, focusing on transforming the brand’s market perception and driving engagement:
Website Creation and Development: The strategy commenced with the creation of a sophisticated website, integral for portraying the brand’s identity and showcasing its commitment to quality.
Architectural Photography: High-quality photography was utilised to visually communicate the craftsmanship and luxury of the properties.
Show Home Film Production: The production of immersive show home films provided potential buyers with a real-life experience of the comfort and luxury offered.
Content Marketing and Social Media Content Creation: The strategy involved a multifaceted approach to content marketing. Lifestyle events and client-held events were leveraged, providing rich content that resonated with the target audience. Articles offering insights into navigating mortgages were created, all presented in a benefit-led manner. This approach was tailored to the needs and interests of the target audience, ensuring relevance, engagement and enquiry.
Successful platforms used included targeted email campaigns, designed for lead generation and capturing details to build a comprehensive database. This was crucial for engaging potential buyers both for current and future developments. Additionally, LinkedIn posts and Instagram posts and reels were used effectively, each platform contributing uniquely to the overall strategy by reaching different segments of the target audience and engaging them with bespoke content.
Magazine Design and Production: The strategy included the design and production of a high-end magazine, extending the reach of their content marketing efforts and reinforcing the brand’s message to build trust and sales, both now and in the future.
This comprehensive approach ensured that every aspect of the marketing strategy worked cohesively to transform the brand’s image, driving significant results in market perception, engagement and sales.
To see the finished product visit campbellbuchanan.com
