A prime commercial and residential development of 77 luxury apartments in the Colmore Business District. www.the-lightwell.com Working in close partnership with the developers and both commercial and residential agents, we identified our key investor and owner-occupier markets. Our initial focus was on the investment market. By creating a strong brand identity for this landmark scheme, …
A prime commercial and residential development of 77 luxury apartments in the Colmore Business District.
Working in close partnership with the developers and both commercial and residential agents, we identified our key investor and owner-occupier markets. Our initial focus was on the investment market. By creating a strong brand identity for this landmark scheme, supported with hero CGIs, we were able to go to market at the earliest possible opportunity. This was complimented by a full marketing package, including the creation of a high-end sales brochure and website, highlighting the unique location and lifestyle that this scheme offered.
The photography, CGIs and copy worked together to build a strong and aspirational brand identity, appealing to all target audiences.
“The standard and quality of this scheme was reflected and enhanced by every aspect of Oakfield’s branding, CGI and marketing creation, resulting in the successful phase one release of 66 apartments selling off-plan within six weeks of launch”
Jonathan Sinclair, ADAPT Real Estate
