Initiating your next property development: seizing the recovery window.

Author | Paul Skuse, Oakfield Design & Creation

In the similar vein to this well-known Chinese proverb:

“The best time to plant a tree was 20 years ago. The second-best time is now.”

The best time to start marketing your future developments for 2024 is now.

As we step into the transitional phase of 2024, the property market appears to be gaining traction after a period of caution. Many of our clients find themselves in a unique position, having exhausted their inventory and waiting on the side-lines to gauge market behaviour.

However, in doing so, they’ve encountered a pause in their sales momentum.

In simple terms, they are running out of homes to sell.

Several clients have found themselves in this predicament, hesitant to commence new sites while waiting for market indicators. Yet, the market is revealing promising signs of recovery, particularly as we edge closer to early 2024. This presents a window of opportunity—an ideal moment to initiate marketing for the next scheme.

Starting your next development now is crucial for ensuring a seamless transition between projects. By embarking on this journey early, you are setting the groundwork for a successful future, planting the seeds for demand once these new sites are available to reserve.

What can be presented to potential buyers at this early stage? It’s not just about the physical structures; it’s about the lifestyle they’ll enjoy at each new scheme’s location. Emphasising designs, specifications, and the envisioned lifestyle becomes the cornerstone of this journey for buyers. Planning CGIs or even architects’ sketches can start the process and build the excitement to gain traction ahead of your competition.

As the market gears up for an upturn, providing a glimpse into these aspects can captivate potential buyers and investors.

Begin by outlining the designs and architectural concepts that define your project. Share insights into the meticulously crafted specifications that showcase the comfort and quality of living within these homes. Illustrate the envisioned lifestyle at the location: its community appeal, proximity to amenities, and the overall ambiance it promises.

Starting the journey toward your next development at this stage isn’t just about initiating construction. It’s about showcasing the future to your audience. It’s about creating anticipation and excitement, inviting potential buyers to envision themselves within the upcoming community.

At Oakfield Design and Creation, we understand the importance of timing and strategy in the world of property development. As the market gains momentum, it’s not just about building homes; it’s about crafting the lifestyle and experiences that will define your next scheme.

Take the lead in shaping your future sales—commence the journey today, ahead of the game.

Complete the fields below or call me, Paul Skuse direct on 0117 959 6444.