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Rivershill, Cheltenham

Freemantle Developments + Telereal Trillium

For this effortlessly elegant development of 56 apartments and seven penthouses, situated in the historic heart of Cheltenham, the collateral needed to communicate the multiple benefits of this landmark scheme. Working closely with the developer and Savills, our imperative was to create a visual identity that would appeal to a highly discerning target market. The …

For this effortlessly elegant development of 56 apartments and seven penthouses, situated in the historic heart of Cheltenham, the collateral needed to communicate the multiple benefits of this landmark scheme.

Working closely with the developer and Savills, our imperative was to create a visual identity that would appeal to a highly discerning target market. The brand identity, colour palette and sales brochure reflect the pre-eminence of this landmark development, with its contemporary interiors and high specification throughout.

All sales and marketing materials were produced to an extremely high standard, commensurate with the development itself and the expectations of prospective purchasers. All the finer details were considered, right down to the use of metallic inks and foil blocking on the finished sales brochure.

The CGIs were used strategically to set the tone for the lifestyle and superior specification offered by these properties. The key objective for the client, and the main driver for the branding design and development, was to sell as many off- plan as possible: and with the full range of marketing assets enabled, several penthouses have been sold off-plan pre-launch.

 

“The branding and brochure has lifted our development, bestowing kudos and creating a fresh and exciting identity. We highly recommend Oakfield and will continue working with Paul and his team on upcoming projects”

Sarah McKinnon, Savills Cheltenham

services

  • Target Market Strategy
  • Brand Identity
  • Logo Creation
  • Computer Generated Imagery + Animation
  • Sales Brochure Design + Print
  • Website Design + Production
  • Site Branding Design + Production

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