A highly contemporary and bespoke collection of mews, town and coach houses, Charterhouse Yard needed marketing collateral that would reflect the exclusive nature of this sophisticated development and its desirable Bristol postcode in order to fully engage the target demographic. Working closely with developer Hawkfield Homes, we created an impactful brand identity, colour palette and …
A highly contemporary and bespoke collection of mews, town and coach houses, Charterhouse Yard needed marketing collateral that would reflect the exclusive nature of this sophisticated development and its desirable Bristol postcode in order to fully engage the target demographic.
Working closely with developer Hawkfield Homes, we created an impactful brand identity, colour palette and sales brochure featuring an edgy graffiti design combined with stylish typography to reflect the development’s urban yet upmarket vibe.
It was imperative that the sales brochure’s CGIs captured the sharp architectural exteriors and high spec interiors of all nine homes, along with the benefits of living an open plan lifestyle and the sense of light and space that comes with this. Likewise, the copy communicated the attractions of the surrounding location, emphasising its many features and benefits.
With a thorough understanding of the scheme and how to attract its target audiences, the marketing package conveyed the desirability of living in this exclusive development in one of Bristol’s most popular areas.
