Alliance House, Bristol

July 15, 2021

A prime residential development of forty-four apartments in the heart of bristol. Working in close partnership with the Acorn team, we identified our key investor and owner-occupier markets, then set about creating a strong brand identity and distinctive marketing materials for this city centre landmark scheme. The extensive re-purposing of this historic building was supported …

A prime residential development of forty-four apartments in the heart of bristol.

Working in close partnership with the Acorn team, we identified our key investor and owner-occupier markets, then set about creating a strong brand identity and distinctive marketing materials for this city centre landmark scheme.

The extensive re-purposing of this historic building was supported by contemporary interior design throughout, with our in-house CGI artists capturing the key sales features of these design-led apartments, showcasing their maximum levels of light and space.

This imagery was complimented by a vibrant, urban and high-end sales brochure, highlighting the rich history of this unique building as well as the lifestyle this scheme offered with its position in the heart of the city centre.

The result was a highly-targeted package of brand identity, animated CGI’s and marketing brochure that reflected the individuality and quality of the scheme as well as driving strong off-plan sales.

Charterhouse Yard, Bristol

July 2, 2021

A highly contemporary and bespoke collection of mews, town and coach houses, Charterhouse Yard needed marketing collateral that would reflect the exclusive nature of this sophisticated development and its desirable Bristol postcode in order to fully engage the target demographic. Working closely with developer Hawkfield Homes, we created an impactful brand identity, colour palette and …

A highly contemporary and bespoke collection of mews, town and coach houses, Charterhouse Yard needed marketing collateral that would reflect the exclusive nature of this sophisticated development and its desirable Bristol postcode in order to fully engage the target demographic.

Working closely with developer Hawkfield Homes, we created an impactful brand identity, colour palette and sales brochure featuring an edgy graffiti design combined with stylish typography to reflect the development’s urban yet upmarket vibe.

It was imperative that the sales brochure’s CGIs captured the sharp architectural exteriors and high spec interiors of all nine homes, along with the benefits of living an open plan lifestyle and the sense of light and space that comes with this. Likewise, the copy communicated the attractions of the surrounding location, emphasising its many features and benefits.

With a thorough understanding of the scheme and how to attract its target audiences, the marketing package conveyed the desirability of living in this exclusive development in one of Bristol’s most popular areas.

 

The Hatters Mews, Frampton Cotterell

July 7, 2021

The Hatters Mews is an exclusive development of five large modern family homes. The clean, uncluttered design of the sales brochure reflects the sense of space that a family moving here will benefit from. With CGI imagery tailored to reflect the aspirational lifestyle of the target audience, the brochure brought to life the large, light-filled …

The Hatters Mews is an exclusive development of five large modern family homes. The clean, uncluttered design of the sales brochure reflects the sense of space that a family moving here will benefit from. With CGI imagery tailored to reflect the aspirational lifestyle of the target audience, the brochure brought to life the large, light-filled kitchen living spaces and bi-fold doors that open onto private raised decks and gardens, enabling purchasers to easily place themselves into that space and lifestyle.

With its desirable village location, The Hatters Mews appealed to those looking to escape the city – but not go too far. The marketing collateral therefore conveyed the benefits of moving to a location that provides the best of city and countryside life, and all that has to offer.

40 Bloomfield Park, Bath

January 4, 2021

A rare collection of seven luxury apartments and one three storey townhouse, in Bath’s much sought-after Bear Flat, the marketing package captures the development’s spacious, modern and exclusive design and feel. Combining traditional exteriors with a clean, contemporary interior spec, 40 Bloomfield Park is a blank canvas for owners to shape as they see fit. …

A rare collection of seven luxury apartments and one three storey townhouse, in Bath’s much sought-after Bear Flat, the marketing package captures the development’s spacious, modern and exclusive design and feel.

Combining traditional exteriors with a clean, contemporary interior spec, 40 Bloomfield Park is a blank canvas for owners to shape as they see fit. The sales and marketing materials were therefore designed to address discerning buyers looking to make their mark with this rare opportunity.

The CGIs performed a critical role in the sales journey, portraying the retained original features, married with high level and carefully considered interior specifications. These allowed the viewer to fully understand the quality of the apartments, immersing themselves in the lifestyle the development offers.

The final materials encompass a high quality brochure that reflects the leafy, exclusive situation of the development, and site branding, and are already helping to support immediate enquiries and off-plan sales.

 

“Oakfield really listen to the brief and take the time to gain knowledge of the scheme and market. They are hugely engaging and enthusiastic about the development”

Anna Fairman, Savills Bath

Rivershill, Cheltenham

January 4, 2021

For this effortlessly elegant development of 56 apartments and seven penthouses, situated in the historic heart of Cheltenham, the collateral needed to communicate the multiple benefits of this landmark scheme. Working closely with the developer and Savills, our imperative was to create a visual identity that would appeal to a highly discerning target market. The …

For this effortlessly elegant development of 56 apartments and seven penthouses, situated in the historic heart of Cheltenham, the collateral needed to communicate the multiple benefits of this landmark scheme.

Working closely with the developer and Savills, our imperative was to create a visual identity that would appeal to a highly discerning target market. The brand identity, colour palette and sales brochure reflect the pre-eminence of this landmark development, with its contemporary interiors and high specification throughout.

All sales and marketing materials were produced to an extremely high standard, commensurate with the development itself and the expectations of prospective purchasers. All the finer details were considered, right down to the use of metallic inks and foil blocking on the finished sales brochure.

The CGIs were used strategically to set the tone for the lifestyle and superior specification offered by these properties. The key objective for the client, and the main driver for the branding design and development, was to sell as many off- plan as possible: and with the full range of marketing assets enabled, several penthouses have been sold off-plan pre-launch.

 

“The branding and brochure has lifted our development, bestowing kudos and creating a fresh and exciting identity. We highly recommend Oakfield and will continue working with Paul and his team on upcoming projects”

Sarah McKinnon, Savills Cheltenham

Stonemason Yard, Bristol

January 4, 2021

A bespoke collection of one and two bedroom apartments, presenting the best of contemporary living on Bristol’s historic Harbourside, for which the supporting marketing needed to create a sense of place in the minds of prospective purchasers. Situated on Spike Island, Bristol, the key aspect of this development is its highly desirable, much sought after …

A bespoke collection of one and two bedroom apartments, presenting the best of contemporary living on Bristol’s historic Harbourside, for which the supporting marketing needed to create a sense of place in the minds of prospective purchasers.

Situated on Spike Island, Bristol, the key aspect of this development is its highly desirable, much sought after location. Placemaking was absolutely central to the development of the materials, conveying to prospective buyers the sense that owning a Stonemason Yard apartment would make the entire Harbourside their home.

The development’s sharp architectural design was reflected and enhanced through the aesthetics of the branding, sales brochure and website look and feel, in order to resonate with the target demographics.

Working in partnership with the sales team and developer, and with a complete understanding of the scheme and the target audiences, resulted in a complete marketing package that blended a city centre lifestyle with the oasis-like nature of the development. This has driven enquiries for this exclusive opportunity.

 

“Oakfield’s ability to lead the placemaking, creative and sales- support strategy make them an ideal partner for us at Savills, Bristol”

Vicky Dudbridge, Savills Bristol

Sealey Wood, Cotswolds

April 23, 2018

A prestigious development of beautifully crafted, characterful homes in the heart of the Cotswolds. We targeted Cotswold residents looking to move to a new home that retained the features and charm of a period property, but with all the benefits and high specification finishes of a beautifully crafted prestigious development. A high-end brand identity and …

A prestigious development of beautifully crafted, characterful homes in the heart of the Cotswolds.

We targeted Cotswold residents looking to move to a new home that retained the features and charm of a period property, but with all the benefits and high specification finishes of a beautifully crafted prestigious development.

A high-end brand identity and sophisticated sales brochure were created to capture the rarity of this landmark development. Supported by highly detailed house type CGIs and development aerial views, we were able to showcase its unique location with far reaching views across the Cotswold countryside.

 

“Oakfield’s understanding of our target market on our high-end Sealey Wood development allowed us to align both our branding and marketing with great results”

Clare Price, Edenstone Homes

Redland Manor, Bristol

April 23, 2018

A refurbishment of a beautiful Victorian villa into six luxury apartments. A high end, feature-rich refurbishment meant that the brand and sales collateral needed to mirror the attention to detail and rarity of the properties. The CGIs performed a critical role in the sales journey, portraying the retained original features, married with a contemporary specification. …

A refurbishment of a beautiful Victorian villa into six luxury apartments.

A high end, feature-rich refurbishment meant that the brand and sales collateral needed to mirror the attention to detail and rarity of the properties.

The CGIs performed a critical role in the sales journey, portraying the retained original features, married with a contemporary specification. These allowed the viewer to truly understand the quality of the apartments, immersing themselves into the lifestyle offered. The finishing touches on the brochure such as metallic inks, high quality paper stock and gold foil blocking, brought a tangible understanding of the quality of this scheme.

 

“Oakfield’s proven understanding and expertise, coupled with their proactive attitude make them a valued partner for us at Savills”

Harry Renshaw-Smith, Savills

The Lightwell, Birmingham

July 9, 2018

A prime commercial and residential development of 77 luxury apartments in the Colmore Business District. www.the-lightwell.com Working in close partnership with the developers and both commercial and residential agents, we identified our key investor and owner-occupier markets. Our initial focus was on the investment market. By creating a strong brand identity for this landmark scheme, …

A prime commercial and residential development of 77 luxury apartments in the Colmore Business District.

www.the-lightwell.com

Working in close partnership with the developers and both commercial and residential agents, we identified our key investor and owner-occupier markets. Our initial focus was on the investment market. By creating a strong brand identity for this landmark scheme, supported with hero CGIs, we were able to go to market at the earliest possible opportunity. This was complimented by a full marketing package, including the creation of a high-end sales brochure and website, highlighting the unique location and lifestyle that this scheme offered.

The photography, CGIs and copy worked together to build a strong and aspirational brand identity, appealing to all target audiences.

 

“The standard and quality of this scheme was reflected and enhanced by every aspect of Oakfield’s branding, CGI and marketing creation, resulting in the successful phase one release of 66 apartments selling off-plan within six weeks of launch”

Jonathan Sinclair, ADAPT Real Estate