Marketing Mastery Yields Surge in Enquiries

February 19, 2024

In the competitive landscape of property development, we have successfully placed developer of fine homes, Campbell Buchanan George above their competition. With the foundation for this upturn based on a newly created, premium website supported by persuasive copywriting and stand-out photography of their portfolio of previous and current schemes, we are driving an unprecedented 800% …

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In the competitive landscape of property development, we have successfully placed developer of fine homes, Campbell Buchanan George above their competition.

With the foundation for this upturn based on a newly created, premium website supported by persuasive copywriting and stand-out photography of their portfolio of previous and current schemes, we are driving an unprecedented 800% increase in enquiries from a standing start.

Our unique content marketing strategy, built on this strong foundation, consists of an ongoing, finely tuned email campaign, complemented by strategic social media posts that improve engagement and are ultimately driving increased leads to both current developments.

For Campbell Buchanan George, this isn’t just growth; it’s a revolution in their marketing approach to engaging potential their buyers, proving that even in the toughest market conditions, our efforts are propelling their schemes to the forefront of Google, as well as their potential buyers’ minds and buying behaviours.

One of the two marketed developments now dominates page one of Google search results, taking 5 of the top 8 positions.

Process – Our Formula for Success
Our winning strategy is both straightforward and sophisticated. We craft multiple, ongoing compelling email campaigns that resonate with the audience and are amplified by highly targeted social media posts driving a broader reach and engagement.

Demonstrated Excellence and Results
The numbers speak volumes. From October to February, we’ve not only met but exceeded expectations, significantly boosting enquiries for Campbell Buchanan George’s two live schemes. Our methodical approach has redefined success, transforming their previous passive interest into active enquiries and solid leads.

By tailoring and initiating the campaign for the upcoming scheme, six months from launch, we are laying the groundwork for a deluge of interest and enquiries the day it is launched.

To see the brand in action visit campbellbuchanan.com


“The strategic finesse that Oakfield is bringing to our marketing, has already led to an astounding increase in brand impact and enquiries, surpassing all of our expectations.”

Emma Bovingdon,
Head of Sales, Campbell Buchanan George

 

Delivering Content Marketing Success

February 5, 2024

The case study of Campbell Buchanan George, as detailed by Oakfield, is a prime example of a results-driven content marketing strategy. Each step in the process was meticulously planned and executed, focusing on transforming the brand’s market perception and driving engagement: Website Creation and Development: The strategy commenced with the creation of a sophisticated website, …

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The case study of Campbell Buchanan George, as detailed by Oakfield, is a prime example of a results-driven content marketing strategy. Each step in the process was meticulously planned and executed, focusing on transforming the brand’s market perception and driving engagement:

Website Creation and Development: The strategy commenced with the creation of a sophisticated website, integral for portraying the brand’s identity and showcasing its commitment to quality.

Architectural Photography: High-quality photography was utilised to visually communicate the craftsmanship and luxury of the properties.

Show Home Film Production: The production of immersive show home films provided potential buyers with a real-life experience of the comfort and luxury offered.

Content Marketing and Social Media Content Creation: The strategy involved a multifaceted approach to content marketing. Lifestyle events and client-held events were leveraged, providing rich content that resonated with the target audience. Articles offering insights into navigating mortgages were created, all presented in a benefit-led manner. This approach was tailored to the needs and interests of the target audience, ensuring relevance, engagement and enquiry.

Successful platforms used included targeted email campaigns, designed for lead generation and capturing details to build a comprehensive database. This was crucial for engaging potential buyers both for current and future developments. Additionally, LinkedIn posts and Instagram posts and reels were used effectively, each platform contributing uniquely to the overall strategy by reaching different segments of the target audience and engaging them with bespoke content.

Magazine Design and Production: The strategy included the design and production of a high-end magazine, extending the reach of their content marketing efforts and reinforcing the brand’s message to build trust and sales, both now and in the future.

This comprehensive approach ensured that every aspect of the marketing strategy worked cohesively to transform the brand’s image, driving significant results in market perception, engagement and sales.

To see the finished product visit campbellbuchanan.com

 

Sophisticated Website Redesign and Content Marketing

March 10, 2023

From relatively unknown to renowned excellence: transforming brand perception. Campbell Buchanan George faced a challenge all too familiar – being virtually unknown to their prospects. They sought to change this narrative, to go from relative obscurity to being recognised as the builders of truly exceptional homes, the very best in their region. The transformation began …

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From relatively unknown to renowned excellence: transforming brand perception.

Campbell Buchanan George faced a challenge all too familiar – being virtually unknown to their prospects. They sought to change this narrative, to go from relative obscurity to being recognised as the builders of truly exceptional homes, the very best in their region.

The transformation began with the creation of a sophisticated new website, designed to captivate and inspire prospects, buyers and landowners alike. The new website, complemented by architecturally astute photography, allowed us to showcase the rare craftsmanship of their current and previous developments alike. Two stunning show home films were also commissioned, transporting viewers into the world of luxury and comfort these homes offered.

Crucially, a meticulously crafted messaging strategy was deployed, painting a vivid picture of the company’s commitment to quality. Every word and image curated to convey the essence of their homes.

To sustain and amplify this newfound reputation, an ongoing content marketing strategy has been initiated, showcasing the current developments and pre-marketing upcoming projects, consistently engaging and informing their audience with lifestyle led articles across email and all social platforms, resulting in both harvesting and nurturing leads. These articles then form the basis for a quarterly published high-end magazine, adding an extra reach to every piece of content, perfect for their target audiences.

The results were undeniable – a brand once obscure has become synonymous with excellence, leaving prospects with the lasting impression, “Campbell Buchanan George build truly beautiful homes, the best available in the area.”

Visit campbellbuchanan.com


“Paul and his team took the time to truly understand our company and brand perception before actively leading us through every stage of our evolution to build the reputation congruent with the quality of our schemes.”

Huw Llewellyn,
Manging Director, Campbell Buchanan George

 

Alliance House, Bristol

July 15, 2021

A prime residential development of forty-four apartments in the heart of bristol. Working in close partnership with the Acorn team, we identified our key investor and owner-occupier markets, then set about creating a strong brand identity and distinctive marketing materials for this city centre landmark scheme. The extensive re-purposing of this historic building was supported …

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A prime residential development of forty-four apartments in the heart of bristol.

Working in close partnership with the Acorn team, we identified our key investor and owner-occupier markets, then set about creating a strong brand identity and distinctive marketing materials for this city centre landmark scheme.

The extensive re-purposing of this historic building was supported by contemporary interior design throughout, with our in-house CGI artists capturing the key sales features of these design-led apartments, showcasing their maximum levels of light and space.

This imagery was complimented by a vibrant, urban and high-end sales brochure, highlighting the rich history of this unique building as well as the lifestyle this scheme offered with its position in the heart of the city centre.

The result was a highly-targeted package of brand identity, animated CGI’s and marketing brochure that reflected the individuality and quality of the scheme as well as driving strong off-plan sales.

Charterhouse Yard, Bristol

July 2, 2021

A highly contemporary and bespoke collection of mews, town and coach houses, Charterhouse Yard needed marketing collateral that would reflect the exclusive nature of this sophisticated development and its desirable Bristol postcode in order to fully engage the target demographic. Working closely with developer Hawkfield Homes, we created an impactful brand identity, colour palette and …

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A highly contemporary and bespoke collection of mews, town and coach houses, Charterhouse Yard needed marketing collateral that would reflect the exclusive nature of this sophisticated development and its desirable Bristol postcode in order to fully engage the target demographic.

Working closely with developer Hawkfield Homes, we created an impactful brand identity, colour palette and sales brochure featuring an edgy graffiti design combined with stylish typography to reflect the development’s urban yet upmarket vibe.

It was imperative that the sales brochure’s CGIs captured the sharp architectural exteriors and high spec interiors of all nine homes, along with the benefits of living an open plan lifestyle and the sense of light and space that comes with this. Likewise, the copy communicated the attractions of the surrounding location, emphasising its many features and benefits.

With a thorough understanding of the scheme and how to attract its target audiences, the marketing package conveyed the desirability of living in this exclusive development in one of Bristol’s most popular areas.

 

The Hatters Mews, Frampton Cotterell

July 7, 2021

The Hatters Mews is an exclusive development of five large modern family homes. The clean, uncluttered design of the sales brochure reflects the sense of space that a family moving here will benefit from. With CGI imagery tailored to reflect the aspirational lifestyle of the target audience, the brochure brought to life the large, light-filled …

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The Hatters Mews is an exclusive development of five large modern family homes. The clean, uncluttered design of the sales brochure reflects the sense of space that a family moving here will benefit from. With CGI imagery tailored to reflect the aspirational lifestyle of the target audience, the brochure brought to life the large, light-filled kitchen living spaces and bi-fold doors that open onto private raised decks and gardens, enabling purchasers to easily place themselves into that space and lifestyle.

With its desirable village location, The Hatters Mews appealed to those looking to escape the city – but not go too far. The marketing collateral therefore conveyed the benefits of moving to a location that provides the best of city and countryside life, and all that has to offer.

40 Bloomfield Park, Bath

January 4, 2021

A rare collection of seven luxury apartments and one three storey townhouse, in Bath’s much sought-after Bear Flat, the marketing package captures the development’s spacious, modern and exclusive design and feel. Combining traditional exteriors with a clean, contemporary interior spec, 40 Bloomfield Park is a blank canvas for owners to shape as they see fit. …

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A rare collection of seven luxury apartments and one three storey townhouse, in Bath’s much sought-after Bear Flat, the marketing package captures the development’s spacious, modern and exclusive design and feel.

Combining traditional exteriors with a clean, contemporary interior spec, 40 Bloomfield Park is a blank canvas for owners to shape as they see fit. The sales and marketing materials were therefore designed to address discerning buyers looking to make their mark with this rare opportunity.

The CGIs performed a critical role in the sales journey, portraying the retained original features, married with high level and carefully considered interior specifications. These allowed the viewer to fully understand the quality of the apartments, immersing themselves in the lifestyle the development offers.

The final materials encompass a high quality brochure that reflects the leafy, exclusive situation of the development, and site branding, and are already helping to support immediate enquiries and off-plan sales.

 

“Oakfield really listen to the brief and take the time to gain knowledge of the scheme and market. They are hugely engaging and enthusiastic about the development”

Anna Fairman, Savills Bath

Rivershill, Cheltenham

January 4, 2021

For this effortlessly elegant development of 56 apartments and seven penthouses, situated in the historic heart of Cheltenham, the collateral needed to communicate the multiple benefits of this landmark scheme. Working closely with the developer and Savills, our imperative was to create a visual identity that would appeal to a highly discerning target market. The …

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For this effortlessly elegant development of 56 apartments and seven penthouses, situated in the historic heart of Cheltenham, the collateral needed to communicate the multiple benefits of this landmark scheme.

Working closely with the developer and Savills, our imperative was to create a visual identity that would appeal to a highly discerning target market. The brand identity, colour palette and sales brochure reflect the pre-eminence of this landmark development, with its contemporary interiors and high specification throughout.

All sales and marketing materials were produced to an extremely high standard, commensurate with the development itself and the expectations of prospective purchasers. All the finer details were considered, right down to the use of metallic inks and foil blocking on the finished sales brochure.

The CGIs were used strategically to set the tone for the lifestyle and superior specification offered by these properties. The key objective for the client, and the main driver for the branding design and development, was to sell as many off- plan as possible: and with the full range of marketing assets enabled, several penthouses have been sold off-plan pre-launch.

 

“The branding and brochure has lifted our development, bestowing kudos and creating a fresh and exciting identity. We highly recommend Oakfield and will continue working with Paul and his team on upcoming projects”

Sarah McKinnon, Savills Cheltenham

Crafting Consent: The Role of CGIs in Planning Narratives

February 22, 2024

In the journey to secure planning consent, the narrative told through CGI imagery can often be as critical as the architectural details themselves. Through the lens of a recent Cotswolds project, we see how our CGIs transcend mere visualisations, becoming powerful storytelling tools that show how this proposed new development aligns with its surrounding landscape, …

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In the journey to secure planning consent, the narrative told through CGI imagery can often be as critical as the architectural details themselves. Through the lens of a recent Cotswolds project, we see how our CGIs transcend mere visualisations, becoming powerful storytelling tools that show how this proposed new development aligns with its surrounding landscape, within both historical and rural contexts.

The Art of Light and Styling in Planning CGIs
Unlike their marketing counterparts, planning CGIs aren’t just about showcasing properties in the best possible sunlight. They serve a more nuanced purpose: to demonstrate how new developments can seamlessly integrate into existing landscapes. This is where the artistry of light and styling plays a pivotal role. For this Cotswolds scheme, the challenge was to present the new development not as an intrusion but as a natural continuation of the traditional, rustic village setting.

A Cotswolds Story
This Cotswolds project aimed to depict a series of new buildings as part of a longstanding rural enclave. Achieving this required a departure from the typical sunny visuals of marketing CGIs. Instead, the imagery adopted a softer, more muted lighting scheme that mimicked the serene quality of a quite early morning, embracing the rustic charm of the area. The styling incorporated elements such as gravel paths and mature greenery, further embedding the development within its rural setting.

Techniques for Authenticity
Creating these visuals involved a delicate balance between technical precision and creative interpretation. The selected lighting not only highlighted the architectural qualities of the development but also cast gentle shadows that accentuated the natural beauty of the Cotswolds landscape. This approach helped portray the project as an integral part of the local heritage, crucial for gaining planning consent.

Weathering of the materials also played an important role in this image set, with a high level of detail added to the stone and cladding throughout and even algae growing on the Dutch barns roof to portray the feel of the scheme once it has settled into its location within just a few years.

The Impact on Planning Consent
The CGIs produced for this Cotswolds scheme were instrumental in conveying the vision of the development as a harmonious addition to the countryside. By carefully crafting the ambiance and narrative through light and styling, these images play a key role in the successful acquisition of planning consent, demonstrating a deep respect for the area’s aesthetics and a commitment to preserving its rural character.

Conclusion
As this Cotswolds case study illustrates, CGIs are invaluable in the planning process, not just for their visual appeal but for their ability to tell a compelling story. They bridge the gap between architectural innovation and environmental integration, proving essential in the planning consent journey. Through thoughtful use of light, texture and styling, CGIs can ensure new developments such as these are seen as enhancements to their settings, winning over both planning officials and the community.